Arctic Monkeys was formed in Sheffield in 2002. Their first single 'I Bet You Look Good On the Dancefloor' went straight to number one in the UK charts. Their debut album Whatever People Say I am, That's What I'm Not was critically acclaimed and a bestseller.
The success of Arctic Monkeys was not driven by major marketing by a major label but by the band themselves using the internet.

CD cover for Whatever People Say I am, That's What I'm Not

CD cover for Favourite Worst Nightmare

(live) clip for 'I Bet You Look Good On the Dancefloor'
clip for 'Fluorescent Adolescent'
clip for 'Teddy Picker'
clip for 'Brianstorm'
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